2020年初突袭而至的新冠肺炎疫情对全球文化产业的发展形成了巨大的冲击,演艺产业首当其冲。报告总结了2020年中国演艺市场现状,从对外贸易路径、市场需求、政策、互联网平台等不同维度剖析了中国演艺对外贸易的特点,从演艺对外贸易发展战略、供给、演艺产品与服务、国际市场拓展、市场主体完善、演艺贸易人才培养等角度寻找优化演艺对外贸易的良策,为疫情防控常态化背景下中国演艺产业及其对外贸易克服冲击、找到新的增长点提供有效参照。
While the performing arts industry of China is still booming,a sudden epidemic of COVID-19 has cast a shadow on China’s cultural industry. Among all the cultural fields,performing arts industry bore the brunt of the impact. This report summarizes the development characteristics of China’s performing arts market in 2020,and based on the features of the national market,it analyzes the characteristics of China’s international trade in performing arts from different dimensions such as trade channels,market demands,policies,and online platform,and tries to find optimization from the perspective of development strategies,market supply,performing arts products and services,market exploiting and improvement of market players and talent cultivation,etc. Hopefully the solution could provide some feasible references for China’s performing arts industry and international trade to overcome the impact of the epidemic and find new growth points under the background of regular epidemic prevention and control.