随着互联网信息技术的发展,证券公司和投资者都倾向于从移动终端获取证券市场最新交易资讯,因此证券交易类APP不仅是传统证券业务的新型交易平台,也是传统证券业务向信息服务业务转型的载体。本报告分析了中国证券交易类APP的主要功能和发展模式,从券商自营类、第三方证券服务类两个角度论述当前中国证券交易类APP的客户端运营状况,并分析了其用户的特征。最后,文报告结合行业监管、人工智能、运营模式转变等阐述了证券类服务应用APP的发展趋势。
With the development of Internet information technology,securities companies and investors prefer to turn to the mobile terminal to afford or obtain the latest trading information. As a result,not only a new trading platform for the traditional securities business the securities trading App serves as,but also as a vehicle for the transformation of the traditional securities business to the information service business. This chapter analyzes the major function and development pattern of securities trading App in China. Based on the securities companies' self-operation and the third-party securities services,we discuss the current client operation status of Chinese securities trading App and analyze the characteristics of their users. Finally,combined with industry supervision,artificial intelligence and management model transformation,the article elaborates the growing trend of securities trading App.