本文分析了近年来中国互联网信息内容的变化，提出一个观点：中国的网上信息服务秩序进入了一个新时期。主要表现在时政新闻和评论内容供给侧得到充分治理，大型商业网站淡化信息内容提供商（ICP）的角色，网民行为趋向非政治化和多样化，社交成为网民上网时间花费最多的行为，知识付费加强了互联网内容建设。本文对近年中国互联网信息内容的存在问题也进行了分析，主要体现在互联网信息内容违背公序良俗的问题比较突出，舆情研判的准确性受到挑战，利用互联网化解基层矛盾的工作有待突破，新闻单位的内容供给活跃度下降。针对这些特点和问题，文章提出了几点思考和建议，一是一手抓管理，一手促运用；二是更好地发挥舆情在社会治理方面的作用；三是通过改革和创新建立以大数据驱动政务创新的政府信息化建设新模式。
This paper analyzes the changes of China's Internet information content in recent years，and puts forward a view that the order of China's online information service has entered a “new normal”.It features four aspects：（1）the full governance of the supply side of current political news and comments.（2）large internet enterprises desalinize the role of information content providers（ICP）.（3）the behavior of Internet users tends to be non political and diversified.（4）social networking has become the most time -consuming for Internet users.（5）knowledge Payment has strengthened the construction of Internet content.The existing problems of Internet information content are（1）violating public order and good customs.（2）the accuracy of public opinion study has become more and more difficult.（3）the work of using the Internet to resolve issues in grass-roots unit needs to be strengthened.（4）the providing of the good content from journalist is less active.The paper puts forward some thoughts and suggestions，（1）managing with one hand and make full use on the other hand.（2）giving full play to the role of public opinion in social governance.（3）establishing a new model of government information based on the innovation of big data through reform and innovation.
