在媒介的舞台上，继姚明的高度、刘翔的速度、丁俊晖的准度后，李娜代表了“中国力度”。体育明星不仅是一个极富魅力的个体符号，还是一个承载着文化内涵和国家意识形态的媒介表意符号。媒介通过强化运动员的国籍身份、中国元素、战争隐喻、“他者”与“自我”的二元对立框架，塑造和传播中国的国家形象。
In the media arena，Li Na now represents for the “Chinese Power” while the Yao Ming for “Chinese Height”，Liu Xiang for “Chinese Speed” and Ding Junhui for “Chinese Accuracy”. Nowadays a sport star is not only a glamorous individual symbol，but also a media ideographic symbol which bears the national culture and ideology. Media By strengthening the citizenship status，Chinese elements，war metaphor，and the binary oppositions framework belonging to the athletes，medias can shape and spread China’s national image successfully.
| Keywords： | MediaNational ImageLi NaSports Stars |
