随着中国综合国力的提升，世界将更多的目光投向中国，国际社会对中国的情感与民意态度正在不断更新重构。国内外机构的涉华民意调查数据，是国际社会了解中国的重要参考，也是进行中国国家形象认知的权威镜像。分析国际涉华民调报告，一方面可以更有效地在不同层面进行国际传播，提高传播的针对性和有效性；另一方面，通过对比中外民调报告的差距，可以更好地提升中国自主开展全球调查的国际影响力，进而提升中国国际话语权，从而引导国际舆论，为国家形象营造良好氛围。本文通过对比2017年国内外机构的涉华民意调查数据，分析中外民调报告在塑造中国形象和国际舆论引导上的差距，并对如何利用国内外机构涉华民意调查提升中国形象进行了思考。
In 2017，with the long-standing Chinese and foreign strengths，the attention of the international community to China has further increased.Through public opinion surveys to understand how the international community's views on China are more valued by major world powers.Analysing the report on international opinion polling on the one hand can，on the one hand，facilitate international dissemination at different levels and increase the pertinence and effectiveness of the dissemination.On the other hand，by comparing the disparities between the Chinese and foreign opinion polls，we can better enhance the international influence of my own independent global survey，thereby enhancing China's international discourse power，guiding international public opinion，and creating a good atmosphere for the country's image-building.This article compares the global survey of China-foreign institutions in 2017 and analyzes the disparities between the Chinese and foreign opinion polls in shaping the image of China and the guidance of international public opinion，and considers how to use the international poll-related polls to promote the image of China.
