随着经济全球化与大众传媒影响力的日渐扩大，全球媒介事件作为塑造国家形象的一种策略越来越受到学者和媒体从业者的注目。2014年北京APEC会议作为全球共同关注的国际议题，各国媒体给予了充分报道。本文以北京APEC会议这一全球媒介事件为背景，通过对中、美、俄、日、韩五国代表性主流媒体对会议的报道为样本进行编码统计，从本国媒体的“自塑”、他国媒体的“他塑”、本国与他国媒体“合塑”三个层面，分析全球部分主流媒体自塑、他塑中国国家形象的异同，并提出和谐合塑中国国家形象的愿景。
As the rapid expansion of economic globalization and the spreading of medium’s influence，the global events happened in medium fields has been noticed by many scholars and relevant media practitioners. Gradually，it has become a strategy to establish state’s images. As an international conference，the 2014 APEC hold in Beijing has been reported by various international medium. This paper collected samples of china，America，Russia，Japan and Korea from media reports against the background of 2014 APEC meeting. By analyzing the different ways these medium used to establishing china’s images，the author has divided the establishing ways into three level：the active establishment by local medium，the establishment by foreign medium and the combination of local and foreign medium. By analyzing the china’s images shaped by different medium，the paper proposes the wish of cooperation between local and foreign medium.
