本文在当代中国与世界研究院（原中国外文局对外传播研究中心）第五次中国国家形象全球调查的基础上，结合皮尤研究中心全球态度调查等数据资料，分析2017年国际社会对中国经济的认知状况。研究发现：中国对外树立起经济高速发展但尚不平衡的经济大国形象；中国对全球经济治理的贡献日益得到认可，“中国贡献论”的声音有所强化；科技创新类品牌发展迅速，激发了国际社会对中国科技的关注与信心。与此同时，国际社会对中国经济发展的质疑与担忧仍然存在，中国企业、科技创新类品牌以及海外媒体可以在中国经济形象传播中发挥重要作用。
Based on the fifth China National Survey of Global Survey of Contemporary China and the World Institute of Modern China，this paper combines the Pew Research Center global attitude survey and other data to analyze the international society's perception of China's economy in 2016.The study finds that：China has established an image of an economically high-speed but unbalanced economic power abroad；China's contribution to global economic governance has been increasingly recognized；the“China Contribution Theory”voice has been strengthened；the science and technology innovation brand has developed rapidly，stimulating the international community's concern and confidence in China's science and technology；at the same time，questions and concerns about China's economic development still exist.Chinese companies，technology innovation brands，and overseas media can play an important role in the dissemination of China's economic image.
| Keywords： | Brand ImageNational ImageEconomic Image |
