泛家居行业是广东贸易的重要领域,但近年来其国内外市场规模均有所下降。广东泛家居存在缺乏连锁购物平台、产品销售合作少、外贸自主渠道缺失等问题。针对广东泛家居行业外贸优势、劣势以及国际泛家居市场分销渠道的变化,本报告建议应鼓励广东泛家居类贸易龙头企业拓展国内渠道,支持成立广东泛家居行业联盟,整合广东各城市的泛家居国际采购活动等。
In recent years,home furnishing trade is the main force of Guangdong trade,and its proportion of domestic trade and its foreign trade quantity have declined. There are some problems in Guangdong’s home furnishing trade,such as lack of chain shopping platform,lack of product bundling selling cooperation,lack of independent foreign trade channels and so on. According to the characteristics and problems of Guangdong’s home furnishing industry and international home furnishing distribution channels,this report puts forward these suggestions:encourage the leading enterprises to expand the domestic and foreign channel,support to establish home furnishing industry alliance,and coordinate the home furnishing purchasing and marketing activities of the cities in Guangdong.
Keywords: | GuangdongTradeSales ModelHome Furnishing |