本报告首先分析了住宿和餐饮业的发展现状与趋势。2020年,受新冠肺炎疫情影响,各类聚餐、婚宴等活动几乎全部取消,大量酒店及餐饮门店被迫关停,住宿和餐饮企业面临巨大的资金压力,经营惨淡,整个行业遭受到前所未有的打击,新消费场景和方式加速推进餐饮企业数字化和零售化进程。然后分析了住宿与餐饮业2020年的并购现状,并对典型的住宿和餐饮行业并购案例进行了分析。
This article reviews the development trend of the accommodation and food services industry. In 2020,under the impact of the COVID-19 pandemic,almost all dining events and wedding ceremonies were canceled. Consequently,a large number of hotels and restaurants were forced to shut down. Overall,the companies in the hospitality industry were struggling with financial distress and bleak business-the industry has suffered an unprecedented shock brought by the pandemic. With the changes in customers’ consumption scenarios,the industry quickly adapted to a digitalized retail business model. The article also summarizes the mergers and acquisitions transactions in the accommodation and food services industry in 2020. Typical mergers and acquisitions cases are analyzed in detail.
Keywords: | Mergers and AcquisitionsEquity InvestmentAccommodationFood ServicesNew Emerging Consumption Scenarios |