本文以广东省为例，分析政务小程序扩散的路径及其发展态势。通过对453个政务小程序的分析，笔者发现省、市、区三级政务小程序平衡发展，在地域分布上主要集中在珠三角地区，在职能部门分布上主要集中在司法、经贸、公安、卫计、综合等部门。本文建议政务机构注重平台可供性，把握自身定位；强化用户思维，注重体验优化；加强宏观规划，实现政务新媒体矩阵的协同化运营。
This study takes Guangdong province as an example to analyze the diffusion path and development trend of government Wechat mini programs. It is found that the provincial，municipal and district government Wechat mini programs develop in a balanced way. In terms of regional distribution，it is mainly concentrated in the Pearl River Delta，and in terms of functional departments，it is mainly concentrated in judicial，economic，public security，health and comprehensive departments.
