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中华传统文化国际传播策略创新——从《黄鹤楼》与《高山流水》德文故事书...

  • 作者:周俊 高铭远出版日期:2021年06月
  • 报告页数:13 页
  • 报告字数:10841 字所属丛书:
  • 所属图书:中国国际传播发展研究
  • 浏览人数:0    下载次数:13

文章摘要

本文以《黄鹤楼》和《高山流水》这两个传统故事为例,探讨中华传统文化国际传播的策略创新。首先,挖掘传统故事创作源头需与当代城市发展相融合,传统故事情节的创新设计需与当代普世价值形成共同点,而传统文化战略资源的作用发挥需与生态文明建设相契合。其次,传统故事再版过程中应充分利用小百科介绍和文化外宣的巧妙性设计,将传统故事的创新出版与人类文明进步和世界和平发展联系起来。最后,文化的创新传播方式应助力城市国际合作和产业转型升级。

Abstract

Taking the two traditional stories of Yellow Crane Tower and high mountains and flowing water as examples, this paper discusses the strategic innovation of international communication of Chinese traditional culture. First of all, excavating the source of traditional story creation needs to be integrated with contemporary urban development, the innovative design of traditional story plot needs to form common ground with contemporary universal values, and the role of traditional cultural strategic resources needs to be consistent with the construction of ecological civilization. Secondly, in the process of reprinting traditional stories, we should make full use of the ingenious design of encyclopedia introduction and cultural publicity to link the innovative publishing of traditional stories with the progress of human civilization and the peaceful development of the world. Finally, the innovative communication mode of culture should help urban international cooperation and industrial transformation and upgrading

作者简介
周俊:周俊,教授,德国明斯特大学中国研究中心主任。
高铭远: