本研究将运用中国日报社“全球媒体云”大数据平台，对我国国际传播媒体涉中国文化议题的英文报道数据进行采集和分析，同时结合41家境外主流英文媒体同期数据，进行综合分析和结论归纳呈现。我国媒体在中国文化“走出去”国际传播实践中，不断拓展传播内容、创新传播手段，已在西方受众的认知及态度层面引起了正向反馈，下一步，需要进一步提升我国媒体的国际传播能力，真正实现认知、态度、行为三大层面影响力的持续提升。
This study will use the "global media cloud" big data platform of China Daily to collect and analyze the English reporting data of China's international communication media on Chinese cultural issues. At the same time, combined with the data of 41 overseas mainstream English media in the same period, it will conduct comprehensive analysis and summarize and present the conclusions. In the international communication practice of "going out" of Chinese culture, Chinese media have continuously expanded communication contents and innovated communication means, which has caused positive feedback at the cognitive and attitude levels of Western audiences. In the next step, we need to further improve the international communication ability of Chinese media and truly realize the continuous improvement of the influence at the three levels of cognition, attitude and behavior
| Keywords： | Overseas CommunicationInternational Communication PracticeTraditional Cultural IssuesNew Media LaboratoryMedia Big Data |
