波兰地处中东欧，地理位置得天独厚，吸引了众多投资，也是我国在中东欧的重要合作伙伴。波兰拥有悠久的历史文化底蕴，文化遗产丰富，文化市场高度发展。本报告以波兰文化市场为研究对象，深入分析波兰文化市场运营现状、文化创意产业重点行业发展情况。同时通过对波兰对外贸易相关数据进行分析，总结波兰对外货物、服务贸易及对外文化贸易特征。最后，本报告对中国与波兰文化贸易发展前景做出相应展望，认为中波贸易往来日益频繁，中波文化交流历史悠久，中波文化产业推广政策力度较大，“17+1”合作机制为中波文化贸易发展提供新契机。
Poland is the country that attracts the most foreign direct investment in Central and Eastern Europe and also an important partner of China in Central and Eastern Europe. Poland has profound cultural background，rich cultural heritage，and a highly developed cultural market. The article takes the Polish cultural market as the research object，analyzing the current situation of Polish cultural market operation，and the key industries of the cultural creative industry. Through data analysis，the characteristics of Polish foreign trade and foreign cultural trade shall be explored. Finally，the corresponding prospects for the development of cultural trade between China and Poland will be made.
