在中国对外文化贸易规模不断扩大的发展背景下，创意设计作为文化贸易中最为活跃的要素，已经逐步发展成为中国文化产业结构转型升级以及社会经济持续增长的重要引擎。中国创意设计对外贸易以顺差为主，贸易总量整体上呈现逐年增加的变化趋势，其中进出口贸易均集中在时尚设计和室内设计这两大类产品上。与此同时，中国创意设计对外贸易发展面临贸易结构不平衡、出口竞争力低下、国际知名创意设计品牌缺乏等方面的问题和挑战。因此，为了进一步促进中国创意设计对外贸易高质量发展，本报告从数字技术融合、出口渠道拓展、创意资源集聚、国际品牌打造以及专业人才培养等方面提出相应的对策建议。
Along with the growing scale of China’s cultural trade，creative design，as the most active element in cultural trade，has gradually developed into an important engine for the transformation and upgrading of China’s cultural industry structure and sustained socio-economic growth. At present，China’s international trade in creative design is dominated by surplus，and the overall trade volume shows a trend of increasing year by year. Among them，import and export trade of creative design are concentrated in two major categories. They are fashion design and interior design products. At the same time，China’s creative design trade development is facing problems and challenges in terms of unbalanced trade structure，low export competitiveness，and lack of internationally renowned design brands. Therefore，in order to further promote the high-quality development of China’s creative design trade，this paper proposes corresponding countermeasures and suggestions in terms of digital technology integration，export channel expansion，creative resource gathering，international brand building，and professional talent training.
