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中国图书版权对外贸易发展报告

文章摘要

本文通过收集2008~2016年中国图书贸易的数据,分析了中国图书对外贸易的发展趋势和变化,认为中国的图书进出口贸易双双增长,但图书贸易逆差仍未改变,引进输出比保持相对稳定;电子出版物发展势头喜人,但现阶段贸易规模和占比仍然较低;中国版权引进输出的地区结构相对集中;中国政府的各类项目成功推进了优秀作品的外译;“一带一路”倡议为中国和沿线国家的图书贸易创造了良好机遇;民营企业在中国图书版权对外贸易中日渐活跃;会展经济对促进中国图书版权的对外贸易发挥了重要作用;在图书版权对外贸易发展的同时,越来越多的出版企业开始踏足对外投资。

Abstract

By collecting the data of the trade of Chinese books from 2008 to 2016,this paper analyzes the development of China’s foreign trade of books,proposing that the import and export of books in China are both growing. However,the trade deficit of books has not changed,and the ratio of import and output remains relatively stable;Although the trade scale and the ratio of E-journal are low,the development of E-journal will have a promised future;the regional structure of the import and export of copyrights in China is relatively concentrated;the various projects of the Chinese government have successfully promoted the foreign translation of excellent works;the Belt and Road has created a good opportunity for the book Trade of China and the other countries relative to the Belt and Road;Private enterprises are becoming more and more active in China’s foreign trade of books;The exhibition economy has played an important role in promoting the foreign trade of China’s books;With the improvement of the foreign trade of books,an increasing number of publishing enterprises begin to explore foreign markets and foreign investments.

作者简介
孙俊新:孙俊新,北京第二外国语学院经贸与会展学院副教授,博士,系主任,研究方向为国际贸易与投资、国际文化贸易与投资。
樊祎梅:樊祎梅,北京第二外国语学院贸易经济(国际文化贸易方向)专业2015级本科生。