十八大报告指出，文化产业要成为国民经济支柱性产业。出版产业作为传统的文化产业，有其自身的发展特性。本文介绍了出版产业概况，对出版产业的特性、盈利模式、功能价值和主要风险进行了分析。建议在对出版产业投资时保持谨慎态度，回避单纯的报纸、杂志出版领域投资以及业务领域单一、无教育出版业务的出版社。推荐关注拥有全产业链、内容生产创新能力较强、下游发行环节完善、转型战略可行，且当地人口基数、教育水平和经济发展水平较好的地方性出版集团。
The reports of 18th CPC National Congress point out, that the cultural industry will become the pillar industry in national economy. As a traditional cultural industry, publishing has its own characteristics and development trends. This paper introduces the general situation of publishing industry, and analyzes its characteristics, profit model, function value and main risks. We suggest investors keep cautious on publishing industry's investment, to avoid investing in traditional newspaper, magazine, and the press relying on one single business area and without educational publishing business. We recommend paying attention to those local publishing groups that own the whole industry chain, have strong innovation ability on content production, have well established distribution link and feasible transformation strategy, and are located in the place where holds larger local population, higher education level and better economic development.
