2014年,我国文化传媒产业在稳步发展的过程中继续呈现分化走势。其中,以报纸、期刊为代表的传统出版业经营状况持续下滑,而数字出版、网络文学、互联网广告、搜索引擎、影视等行业却保持快速增长态势。在此背景下,国家大力推动传统媒体和新兴媒体融合发展,一批率先转型的传媒企业已有所收获。未来,围绕着文化企业改制与转型、内容生产模式革新、互联网与传媒融合发展等主题,在数字出版、影视制作、新兴泛媒体等领域都将出现投资机会。
In 2014,China’s cultural media industry continued to show the differentiation trend in its steady development. The operating conditions of the traditional publishing industry that represented by newspaper and periodical kept declining,while the digital publishing,network literature,Internet advertising,search engine,and film and television industry have maintained a momentum of rapid growth. Against this backdrop,the country is vigorously promoting the integrative development of traditional media and emerging media,and a batch of media enterprises taking the lead in transformation have reaped harvest. In the future,the investment opportunities will sprout up in the field of digital publishing,film and television production,emerging pan media etc.,surrounding the theme of culture enterprises restructuring and transformation,innovation of content production mode,integrative development of Internet and media.