以数据为核心的第四次工业革命即将到来，如何看待大数据与产业转型升级，是所有企业决策者当下不可回避的问题。本报告首先对“数字化转型”的概念和价值做出阐述，接着对大数据给传统行业带来的挑战从观念、成熟度、组织流程等方面进行了概括，然后与之对应，讨论了传统企业可采用的数字化转型战略与方法，最后对大数据下的传统产业数字化转型做出了趋势预判。得出以下结论：传统企业的数字化转型是大势所趋，其数字化转型需要建立数字化转型的观念、制度、组织和流程，挖掘组织内部的数字化资源，重视数字化转型人才的培养。
The fourth industrial revolution centered in data is coming. It is crucial and inevitable for every business decision-maker to consider the relationship between big data and industrial transformation. Firstly，this article introduces the concept and value of digital transformation. Then，the challenges big data bringing to traditional industry are summarized from such aspects as the conceptions of employees and organizational structure. Some strategies of digital transformation are discussed as well. Finally，we make a projection into the trend of digital transformation. According to analysis，we conclude that the digital transformation of a traditional company represents an irresistible trend. To seize opportunities，a traditional company need to establish the concepts，rules，organizations and process of digital transformation，exploit internal digital resources and pay attention to cultivating talents in digital transformation.
