从全球电商渠道的竞争格局来看,在欧美市场,上市公司亚马逊、eBay等电商渠道占据主流竞争地位,在中国及东南亚国家,上市公司阿里巴巴占据主流竞争地位。本报告选取全球范围内典型的12家跨境电商上市企业,通过对这些上市企业的核心财务数据、财务指标、经营现状、发展战略和企业社会责任进行对比分析,综合呈现上市企业的经营发展水平。最后,提出跨境电商行业的布局与发展趋势,认为跨境电商将助力产业链升级,促进中资外资双向投资,将在国内国际双循环中发挥积极作用。
From the perspective of the global competition pattern of e-commerce channels,listed companies such as Amazon and eBay occupy the mainstream competitive position in European and American markets,while listed companies such as Alibaba occupy the mainstream competitive position in China and Southeast Asian countries. This report selects 12 typical cross-border e-commerce listed companies around the world. Through the comparative analysis of the core financial data,financial indicators,operation status,development strategy and corporate social responsibility of these listed companies. This paper comprehensively presents the operation and development level of listed enterprises. And then it puts forward the distribution and development trend of cross-border e-commerce industry. Finally,the report puts forward the layout and development trend of cross-border e-commerce industry. It is concluded that cross-border e-commerce will help upgrade the industrial chain,promote the two-way investment of Chinese and foreign capital,and will play a positive role in the domestic and international dual cycle.
Keywords: | Listed CompanyCross-border E-commerceCorporate Social ResponsibilityFinancial DataFinancial Analysis |