In 2010，the absence of sustainable consumption continued both in terms of idea and practice，where as many social and environmental problems caused by unsustainable foundational values behaviors became the focus of the attention of public and government. Though advocacy in sustainable consumption faces difficulties in practice，we insist that promoting sustainable cconsumption be the choice without regrets for our government and all sectors of the society，and we insist that resistance and prevention of the widespread consumerism are necessary for China’s sustainable development.