The Party's nineteenth report said，we will deepen reform of state-owned enterprises，develop a mixed-ownership economy and foster world-class enterprises with global competitiveness. World-class enterprises should not only have first-class products and first-class services，but also have first-class brands. At present，enterprises in Jiangsu have many deficiencies in management philosophy and ability，independent innovation ability，brand awareness and culture. Cultivating a group of world-class brand enterprises with global competitiveness needs to grasp the connotation and characteristics of world-class brand enterprises accurately. Take building a innovation province and a strong science and technology province as an opportunity，take mixed-ownership reform such as the innovation of system and mechanism as a power，take improving the quality and efficiency of enterprises development as a theme，we will enhance the impetus and vitality of enterprises' innovation through deepening reform of the institutional mechanism. We will promote enterprises' ability of independent innovation and accelerate their core competitiveness. Brand strategy should be carried out，and the brand culture construction should also be strengthened. We will promote the enterprises to strengthen the management and perfect the system construction.