Low culture is originated from the cultural production based on the emphasis of business. At the mercy of “the emphasis of business”，the phenomenon of “crazy hype” for the sake of chasing after fame and wealth becomes prevalent in contemporary China. There are two types of hype：one is the familiar “ugly hype” that wins economic status by challenging public orders to violate morals；the other is the “noble hype” that is relied on the often ignored behavior of drawing public attention and faking good morals. Seeking for the hype economy will lead to low culture，which may make contaminate the cultural ecological environment. It has two main features：one is to disturb people like “cultural flies”；the other is to ruin mind like “mental haze”.