The cultural theory in the context of Marxist economic philosophy could be taken as an important theoretical basis to construct the Marxist Cultural Strategy in contemporary China. The general framework of Marxist economic philosophy is productivity and production relations within material production. Under this framework，there are two branches：the framework of the economic base and the superstructure associated with the production relations，under which culture is ideological，and the framework of necessary labor time and surplus labor time associated with productivity，under which culture is productive. In the productive material production，surplus labor creates surplus products，and culture has developed on the basis of free time（surplus value）transited and dissociated from material production by surplus products. The theories of the productive quality and the ideological quality are two mainstays of the Marxist cultural strategy. The theory of the productive quality has important enlightenments to discuss issues on cultural strategy such as wealth configuration between the cultural industry which serves as the symbol of economy in contemporary society and the industrial transformation，and the real economy，and also between the industrial development and non-industrial development of culture，etc. In the view of globalization，attaching great importance to the unity of the productive of human beings and the sharable wealth on the cultural values could reflect the superiority of the socialist system and keep China’s cultural strategy on a high ground of values in the world.