本文介绍了2010~2011年澳门媒体的发展情况，分析了澳门各类媒体的现状及主要特点。澳门的媒体表现为：信息量不足、观点不够犀利、自我审查严重等。本文就以过去1年(2010年11月~2011年10月)澳门最大的华文媒体《澳门日报》为例，通过内容分析法，进一步分析与了解目前澳门媒体的表现究竟如何，报纸内容中的特点如何，以及可能存在的问题，进而为澳门华文媒体的发展找到更清晰确凿的实证证据。
Content is the key to measure media performance, which is also the most important factor for the society to measure the media, especially for the audience and political powers. As a small society, Macau has quite a lot of media which are believed that the practice level is not so professional although they are under high competition. Anyway, the empirical evidences are few to support or refuse such kind of judgment. This study aims to find some empirical evidence to measure the media performance in Macau. Using the content analysis, we study the major news reports in the past 12months (11/2010-10/2011) on the biggest media in Macau, i.e., Macau Daily. The results show that the media in Macau act mainly as the tongue of the government rather than a surveillance actor.
