老字号是中华优秀传统文化的一部分，对于传承商业文明，彰显地方文化底蕴，丰富城市文化记忆，提升城市形象，有着重要作用。湖北的老字号发展大致经历了形成与发展时期、转型与衰退时期、保护与振兴时期。湖北现存的老字号主要集中在武汉，从老字号发展现状来看，大多情况令人担忧，发展良好的寥寥无几。基于湖北的老字号发展历史和现状，可从加强对老字号的抢救力度，保护老字号文化遗产，发展创新，努力做强做大，挖掘老字号的文化内涵，加强品牌传播，保护老字号聚集街区的历史风貌，构建老字号商贸景观等方面入手，保护振兴老字号，促进地方经济文化的发展。
The old and famous brands is part of the Chinese traditional culture.It plays an important role in inheriting commercial civilization，highlighting local cultural heritage，enriching urban cultural memory and enhancing the image of the city.The development of the old name of Hubei has generally experienced the period of formation and development，the period of transformation and decline，and the period of protection and rejuvenation.The existing old brands in Hubei are mainly concentrated in Wuhan.From the current situations of the development of the old brands，most of the situation are worrying and few is developing well.Based on the history and current situations of the old brand in Hubei，we can strengthen the rescue of the old brands and protect the old cultural heritage；develop and innovate，strive to be stronger and bigger；tap the cultural connotation of the old brands，strengthen brand communication；protect the historical features of the old-fashioned neighborhoods，We will start with the construction of old-fashioned trade landscapes，protect and revitalize old brands，and promote local economic and cultural development.
