万达电影指万达出品发行的电影作品。笔者通过梳理万达电影作品,分析其所传播的享乐文化、草根文化、消费文化和空间文化特征,从中探究出万达电影是一种文化资本,具有文化资本的价值和功能。万达电影作为一种文化资本,其本身蕴含着符号价值、经济价值和文化价值。万达电影文化资本的文化价值一直被符号价值所遮蔽,文化价值隐藏在符号价值之后。大众消费的是电影的符号价值,在消费过程中文化资本通过将传统文化转化为符号形式呈现给观众。因此,大众观看万达电影时,消费的是万达电影呈现的诸如英雄、梦想、爱情等符号形式的产品,是快乐、感动、刺激等情感体验。因此,电影消费中的情感体验是通过符号形式唤起的。大众对电影的消费并非为了占有电影,而是为了占有符号表征文化获得情感满足。因此,文化资本在电影消费过程实现了自我增值。另外,万达电影文化资本具有传播大众文化、自我增值、误识合法化、强化意识形态以及区分阶层等功能。
Wanda movie refers to the film works produced by Wanda.Through combing the existing Wanda Film works,the author analyzes the hedonic culture,grassroots culture,consumption culture and space culture characteristics of the works,and explores that Wanda film is a kind of cultural capital,which has the value and function of cultural capital.As a cultural capital,Wanda film itself contains symbolic value,economic value and cultural value.The cultural value of Wanda's film cultural capital has been obscured by the symbolic value.The symbolic value of Wanda film obscures its cultural value,and the value of film culture is hidden behind symbolic value.The mass consumption is the symbolic value of the film,and in the process of consumption,cultural capital is presented to the audience by transforming the traditional culture into symbolic form.Therefore,when the masses watch Wanda movies,they consume the products of the symbol form such as heroes,dreams and love,which are presented by Wanda Movies,and consume the emotional experiences of happiness,affection and excitement.Therefore,the emotional experience in movie consumption is aroused by symbolic form.Mass consumption of movies is not to occupy the film,but to possess the symbolic representation culture to get emotional satisfaction.Therefore,the cultural capital realizes the self-increment in the movie consumption process.In addition,Wanda film Culture Capital has the functions of spreading mass culture,self-increment,legalization of misunderstanding,strengthening ideology and distinguishing stratum.