Chinese Classics TV programs have been on the screen frequently since the turn of the century.These TV programs have not only brought a fresh spring of culture to the current TV screens，but also provided beneficial inspiration and broad thinking space for the problem about how to do a good job in Chinese Classics TV communication.According to the different forms of communication，this paper relatively divides the existing TV programs of sinology into three categories：lecture，competition and interview.Different types of Chinese Classics TV programs have different communication strategies.The communication strategy of the TV programs of lecture-type sinology is mainly story-oriented in the types of communication，history-oriented and serialized in the thesis selecting of communication.The communication strategy of the TV programs of competitive sinology is mainly the organic application of game elements and diversified expression means.The communication strategy of the TV program of Chinese studies in interview category is mainly that the interviewee acts as the opinion leader of the output of standpoints and that the programs have shining points to see because of impressive materials.