近年来，中国数字媒体项目的海外发行传播整体情况不容乐观，马来西亚市场是少数成功案例之一。本文以马来西亚市场作为经典案例，从文化背景入手，从电影、动漫、游戏等多方面分析中国数字媒体产品在马来西亚的表现，对未来中国文化产业出海方案提供借鉴和启发。
In the recent years，the overall situation of China’s digital media projects’ overseas distribution and dissemination is not optimistic，but the Malaysian market is one of the few successful cases. This paper takes the Malaysian market as a classic case. It starts with the cultural background，and analyses the performance of Chinese digital media products in Malaysia from the aspects of film，animation，game，etc. In addition，it provides references and inspirations for the future plan of Chinese cultural industries going abroad.
