特色文化产品是某一地区具有一定历史文化内涵、知名度、影响力、经济效益和产业规模的特色产品。祁红特色文化产品是基于以茶叶为核心的茶文化产业的延伸，在销售祁门红茶的同时推广传播祁门红茶文化。整合产业链、丰富文化价值、统一产品标准、注重品牌包装、塑造品牌形象等是提升我国茶文化企业国际竞争力的主要环节。
Characteristic cultural products are local products with certain historical and cultural connotations，popularity，influence，economic benefits and industrial scale in a certain region. Qihong characteristic cultural products are based on the tea cultural related product，which disseminating Qimen black tea culture while selling Qimen black tea. Integrating industrial chain，enriching cultural value，unifying product standards，focusing on brand packaging，and shaping brand image are the main strategies to enhance the international competitiveness of tea culture enterprises in China.
