北京四达时代集团作为一家跨国传媒集团,在11年的国际市场运营过程中,抓住政策红利,利用自身优势,创新管理模式,逐渐走出了一条独具魅力的非洲发展之路。从其发展历程中我们也可得出对整个广播电视传媒行业乃至政府机构的一些启发。
StarTimes,as a multinational media enterprise,by seizing policy dividends,making use of its own advantages and innovating management modes,has gradually embarked on a unique path of development in Africa during its 11-year operation in the international market. The radio and television media industry and even the government can be inspired from its development process.