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我国儿童动漫产业合作发展探索——以“超级飞侠”IP开发为例(2015~2018)

文章摘要

由于文化距离等多种原因,通过文化产业发展推动“一带一路”的民心相通面临着许多阻力。多元文化主义揭示了以儿童为受众群体的文化产业尤其是动漫产业的发展拥有较大的发展潜力。“超级飞侠”IP坚持价值观、形象、故事、多元演绎、商业变现五个步骤的逐层展开,为儿童动漫开发策略提供了可以学习的经验模式。

Abstract

Due to cultural distance and other related reasons,the strategy of “the Belt and Road” has faced many obstacles when it needed to promote the communication between the people through the development of cultural industry. Multiculturalism reveals that the cultural industries with children as the audience,especially in the animation industry,has great development potential. “Super Wings” is regarded as the successful case of animation IP,which adheres to the values,image,story,multi-interpretation,commercial realization of five steps to unfold layer by layer. It contributes to providing a development strategy and standard reference model for children’s animation development.

作者简介
李尽沙:李尽沙,北京大学艺术学院博士研究生,主要研究方向为博物馆与美术馆的价值开发及城市公共空间建构。