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我国“一带一路”电视剧行业合作发展分析(2002~2018)

文章摘要

中国电视剧经历了从宣传品、艺术品到商品的六十年,其规模和水平都今非昔比,但在全球化和互联网冲击下亟须变革。本文以几个发达国家的文化战略为例说明当下中国电视剧国际化的必要性和可行性,结合“一带一路”的时代背景,提出渠道、内容和价值观念的国际化设想,更好地实现文化自信。

Abstract

In 60 years’ history,Chinese television witnessed itself as political propaganda,artwork and commodity when the scale and level is not what it was. However,it must reform to meet challenges from internationalization and Internet. This article will illustrate cultural strategies from several developed countries to achieve Internationalization for Chinese Television. In the background of the Belt and Road,there are three stages for the target,internationalization of place,content and values to achieve Cultural self-confidence.

作者简介
何佳雨:何佳雨,北京师范大学艺术与传媒学院博士研究生,主要研究方向为电子游戏、影视叙事和信息传媒。