中国电视剧经历了从宣传品、艺术品到商品的六十年,其规模和水平都今非昔比,但在全球化和互联网冲击下亟须变革。本文以几个发达国家的文化战略为例说明当下中国电视剧国际化的必要性和可行性,结合“一带一路”的时代背景,提出渠道、内容和价值观念的国际化设想,更好地实现文化自信。
In 60 years’ history,Chinese television witnessed itself as political propaganda,artwork and commodity when the scale and level is not what it was. However,it must reform to meet challenges from internationalization and Internet. This article will illustrate cultural strategies from several developed countries to achieve Internationalization for Chinese Television. In the background of the Belt and Road,there are three stages for the target,internationalization of place,content and values to achieve Cultural self-confidence.