基于宣传和推广中华文化的考量,本报告以动漫和游戏为主要研究对象,以其他媒介为辅,从国家的战略与支持、当前的贸易情况、存在的问题与对策分析等方面,阐释2018年“一带一路”数字创意业的发展情况。
Based on the consideration of propaganda and promoting Chinese culture,the paper sets forth digital creative industry development situation of the Belt and Road in 2018,focuses on animation and game industries and supplies other media,in terms of national strategy,trade mode,problems and shortcomings and countermeasure analysis.