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热词推荐: 能源基础设施

无端科技中国风游戏的国际化探索(2010~2019)

文章摘要

在国家文化产业“走出去”的战略背景下,游戏产业的出口成了行业关注的焦点。浙江无端科技股份有限公司凭借自身过硬的研发优势和运营能力、对海外市场的深刻洞悉以及对国内外文化的融合与创新,成功打入了海外市场。从中国风页游《飘渺西游》《东风破》的初次试水,到3D射击网游《生死狙击》走向全球,无端科技在海外市场中开拓了自己的特色之路,也为今后更多的文化产品出口留下了有效的经验。

Abstract

Against the strategic background of the “going global” of the China’s cultural industry,the export of the game industry becomes the focus of attention. Wizard Games has successfully entered the overseas market with its excellent R&D advantages and operational capabilities,deep insight into overseas market as well as the integration and innovation of domestic and foreign cultures. From the first attempt on the Chinese style web games “The Journey to the West” and “Breezes into Pieces” to the 3D shooting online game “Battle Teams/Global Strike”,Wizard Games pioneered its own characteristic way in the overseas market and left valuable experience for the future culture industry exports.

作者简介
郑明:郑明,浙江无端科技股份有限公司联合创始人、总经理。