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广州青年网民社会心态研究报告

文章摘要

中山大学传播与设计学院大数据传播实验室、广东省舆情大数据分析与仿真重点实验室联合共青团广州市委员会在广州市开展了关于14~40岁广州青年网民社会心态的实证研究。本研究力求全面了解广州青年网民的社会心态及其行为倾向,探索能积极影响该群体的社会心态及引导正面舆论倾向的途径。调查发现:对社会议题关注方面,“社会化”的工作青年对社会问题感知和关注程度更高;社会情绪和社会参与方面,广州青年网民普遍有压力,社会参与率整体较低,拥有工作的青年幸福感不强;价值观层面,广州青年网民的后物质主义倾向不明显,且价值取向受朋辈影响较深。

Abstract

An empirical research on social mentality of Youth Internet Users Aged 14-40 in Guangzhou was carried out by Big Data Communication Laboratory,School of Communication and Design,Sun Yat-sen University,Guangdong Key Laboratory of Public Opinion Data Analysis and Simulation and Guangzhou Committee of the Communist Youth League. To Understand the social mentality and behavior tendency of young netizens in Guangzhou,and explore the ways that can positively influence the social mentality of this group and guide the positive public opinion,the research surveyed youth Internet users aged 14-40 in Guangzhou,and 1540 valid questionnaires were collected. The study come to the following conclusions:first of all,in terms of concerns on social issues,working youth are more aware of and concerned about social problems;secondly,in terms of social emotions and social participation,young netizens in Guangzhou are generally under pressure,social participation is low as a whole,and working youth are with lower sense of happiness. Moreover,in terms of values,the post-materialism value of young netizens in Guangzhou is not obvious,and the value orientation is deeply influenced by peers.

作者简介
张志安:张志安,广州大数据与公共传播重点研究基地主任,中山大学传播与设计学院院长、教授,广东省舆情大数据分析与仿真重点实验室主任,中国社会心理学会大数据网络心理专委会副主任委员。
聂鑫:聂鑫,中山大学传播与设计学院2018级政治传播专业博士生。
何凌南:何凌南,中山大学传播与设计学院副教授,广东省舆情大数据分析与仿真重点实验室副主任,中国社会心理学会大数据网络心理专委会副主任委员。