本文在风险社会视域下探讨转基因食品科学传播的效果，从风险社会中的公众社会心态的角度审视科学传播中所呈现的国家形象。通过文献梳理，发现“不可知效应”、风险感知、收益感知、知识、尊重科学权威、社会信任（专家信任/政府信任）是对转基因传播效果产生影响的六个因素。通过进一步的实证研究发现，转基因食品的风险感知和收益感知对其接受度存在重要影响；尊重科学权威和社会信任是影响态度（接受度）的重要情感因素；知识能启发人们的理性认知模式，越了解生物学知识，对转基因食品接受度越低；此外，虽然转基因技术的“不可知效应”未显示对接受度的预测作用，但却对转基因食品的风险感知存在积极影响。
This paper discusses the effects of scientific communication on GM food safety from the perspective of risk society and examines the national image presented in scientific communication from the perspective of public psychology in risk society. Through literature review，six factors influencing the scientific communication effect of GM food safety are found：“unknowable effect”，risk perception，benefit perception，knowledge，respect for scientific authority，and social trust （expert trust/government trust）. Through further empirical research，it is found that the risk perception/benefit perception of GM food has an important impact on its acceptability. Respect for scientific authority and social trust are important emotional factors affecting attitude （acceptability）. Knowledge can inspire people’s rational cognitive mode. Public attitudes to emerging technologies are not entirely determined by rational cognitive models，but also mixed with emotional models. In addition，although the “unknowable effect” of GM technology does not show a predictive effect on acceptability，it has a positive impact on the risk perception of GM foods.
