体育电影海报作为国家形象在体育话语层面的视觉载体，是国家体育形象的表现形式之一。本文以体育电影海报为研究对象，运用多模态话语分析理论，探寻体育电影海报在国家传播战略中的意义与价值。研究发现：体育电影海报借助多模态的视觉符号、视觉色彩和视觉空间，完成了体育电影故事中的概念叙事、关系叙事和图像叙事，呈现不同历史时期的国家意志和体育形象。无论处于哪一个历史阶段，国家意志在体育电影海报的视觉叙事中从未缺席。从根本上来讲，在体育电影海报的显性表象下实质反映了其背后隐性的政治权力和话语规训。
As the visual carrier of national image in sports discourse，sports movie posters are one of the manifestations of national sports image. This paper takes sports movie posters as the research object and tries to explore the significance and value of sports movie posters in the process of national strategic communication by using the theory of multi-modal discourse analysis. The study finds that：with the help of multi-modal visual symbols，visual color and visual space，sports movie posters complete the conceptual narrative，relationship narrative and composition narrative in sports movie stories，presenting the national will and sports image in different historical periods. Regardless of the historical stage，the national will has never been absent from the visual narrative of sports movie posters. Fundamentally speaking，the explicit representation of sports movie posters reflects the implicit political power and discourse discipline.
