本文以肯尼亚民族媒体集团旗下的《民族日报》2018年433篇涉华报道为研究对象，从报道词频、报道类别、情感倾向等方面试图勾勒出2018年中国在非洲媒体涉华报道中的媒介形象。对2018年在非洲涌现的主权担忧、种族主义误解等涉华舆情进行整理，并从构建中非合作国际话语体系、促进中非人文合作、提升在非企业形象、完善舆情预警机制等方面提出中国在非洲国家形象建设的建议。
This paper takes 433 Chinese-related reports of the Kenyan National Media Group “Daily Nation” in 2018 as the research object，and tries to draw the image of China in the Chinese-related reports of the African media in 2018 from the aspects of the frequency，classification and emotional tendency of the reports. It also sorts out the emergence of sovereignty concerns，racism and other Chinese-related public opinions in Africa in 2018，and puts forward some suggestions on the construction of China’s image in Africa from the aspects of constructing the discourse system of China-Africa cooperation，promoting human exchanges between China and Africa，enhancing the image of China’s enterprises，and improving the early warning mechanism of public opinion.
