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1995~2018年俄罗斯民众对中国形象的认知:历史维度与现代视野

文章摘要

本文对近年来俄罗斯民众对华认知取向进行探究。研究发现,作为“他者”的中国形象受到俄罗斯的民族文化与地缘政治等多元因素的影响。俄罗斯社会认可中国的经济强国、政治大国的形象,受访者对中俄未来合作的重要性持积极态度。研究认为,中国应着力提升国家传播战略布局,积极创新对外传播话语实践,持续开拓中俄媒体合作路径,使俄罗斯对华友好的社会基础更加坚实牢靠。

Abstract

This paper analyzes the Russian people’s cognitive orientation of China in recent years. The study found that China in the Russian visual domain exists as “others” and the image is influenced by multiple factors,such as Russian culture and geopolitics. Russian society has a basic consensus on China image as a powerful country,and most of the respondents hold a positive attitude towards the importance of future cooperation between China and Russia. The study believes that China should make great efforts to improve the strategy of national communication,actively innovate the practice of foreign communication discourse,and continue to explore the path of China-Russian media cooperation,so that Russia’s social foundation of friendship with China is more solid.

作者简介
郑琪:郑琪,郑州大学新闻与传播学院博士研究生。