本文以2018年德国图书市场中涉及中国话题的大众出版物为研究对象，通过考察这一年度中新出版的德语图书，分析了德国图书市场上人文、社科、文学翻译类图书中所呈现的中国形象。研究发现，不同领域图书中所呈现的中国形象有较大差异：在人文类图书中，中国仍然主要以文明古国面貌出现；在社科类大众图书中，中国则主要展现为正在崛起的东方大国；在文学翻译领域，科幻文学、儿童文学的潜力得到了发掘，“文化走出去”呈现多元化的新特征。
Based on the popular publications of Chinese topics in the German book market in 2018，this paper analyzed the image of China in the humanities，social sciences and literary translation in the German book market by examining the new publications of German books in 2018. It was pointed out that there are considerable differences in China image presented in different fields of books. In the humanities books，China still mainly appears by the image of ancient civilization，in social science popular books，China is mainly shown as a rising oriental power，and the field of translation literature，science fiction literature and children’s literature have been explored，“Culture goes out” shows new characteristics of diversity.
