通过对国家外文局当代中国与世界研究院开展的“第六次中国国家形象全球调查”的数据进行分析，本文发现，海外民众普遍认为中国人呈现勤劳敬业、诚信谦虚、热情友善、集体主义和传统保守的特征。华侨华人对中国国民形象的海外塑造发挥着积极作用，海外民众普遍认同华侨华人为当地社会发挥的价值。本文还探讨了中国精英群体的形象和海外民众眼中的中国国民负面形象，并对提升中国国民形象提出如下建议：加强国民素质和社会文明程度；推进国际传播能力建设，讲好中国人的故事；积极开展与其他国家民众的文化交流往来；提升出境游客文明形象。
Through analyzing the “Sixth China Global Survey of the National Image” by the China Institute of Foreign Languages，Contemporary China and the World Research Institute，this paper finds that Overseas people generally believe that Chinese people are characterized by hard work，integrity，modesty，warmth and friendliness，collectivism and traditional conservativeness. The paper also explores the image of Chinese elites and the negative image of Chinese nationals in the eyes of overseas people，and proposes the following suggestions for enhancing our national image：strengthening the quality of the people and the level of social civilization；promoting the building of international communication capabilities and telling the story of the Chinese；carrying out cultural exchanges actively with foreign countries；enhancing the civilized image of outbound tourists.
