本文在中国外文局当代中国与世界研究院开展的“第六次中国国家形象全球调查”的基础上，结合皮尤研究中心全球态度调查等数据资料，分析2018年国际社会对中国经济形象的认知状况。研究发现：海外公众普遍认为经济是中国改革开放最成功的领域；出于对中国经济增速及经济发展成果等现状的判断，中国在世界经济体系内的影响力被认可，但带头作用尚未被普遍承认；中国品牌出海“下半场”开始，品牌价值飞速增长，新兴品牌潜力较大。
Based on the sixth survey of China’s national image，the China and World Research Institute，combined with the Pew Research Center Global Attitude Survey and other data，this paper analyzes the international community’s perception of China’s economic image in 2018. The study found that the overseas public generally believes that the economy is the most successful area of China’s reform and opening up. China’s influence in the world economic system is recognized for the judgment on China’s economic growth speed and development achievements，but the leading role of China has not been acknowledged yet. As for brand image，the export of Chinese brand steps into the next stage. Meanwhile，the brand value has grown rapidly，and the potential of emerging brands is relatively large.
